Over the Easter holidays I kept my eyes peeled for nicely branded cafes, bakeries and restaurants. Here are a selection of photos I took:
I will continue to look out for Cafe and Bakery branding when I am out and about but for the moment, these give me a range of different existing brand identities that I can use as a starting point. I think that it is interesting to see that lots of the cafes have gone for a handmade looking style- perhaps this makes them more approachable because they look less corporate and commercial. I would like to take some elements of this, perhaps by having a stamped effect etc., however I would also like to make sure that my designs are bold, professional looking and eye-catching. My primary research for this project will definitely continue throughout the next few weeks.