I have been considering the colour palette for the brand identity and after testing out a few variations I have decided to go with yellow, light green, dark green, pink and black. I used paint samples from Homebase to test out the options and I think this worked well and I was able to easily see which combinations worked and which ones didn’t. For example, I like palette 3 below because it includes both a light and bright banana yellow, but it lacks a colour that gives the impression of organic, natural food.
I have been developing the logo for my brand identity and I have done lots of sketches to try to come up with a final design. I have taken some of the initial designs and tested out different variations:
I think I prefer the way that the logo looks when the words banana and bread are placed on top of each other- I also think that this would look better on a round sticker. I also tried out the design and the colour scheme on the elephant poo paper and I think it works well. I think that at this point I need to take part in a group critique or group tutorial to get some feedback about the designs and check that i’m on track.