This project was part two of the ‘A word in your eye’ project and continued on from the the type project that we completed before Christmas. We had to design a drink based on one of the words that we had used in the previous project. Mine was erudite (having or showing great knowledge or learning.)
I researched different drinks that I thought had connotations of science or learning. Of course, I had a pinterest board to collate my research and pull together some visual language. I looked into brain food and juice diets that claim to boost brain power.
I decided to focus my research on cold pressed juices because they are supposedly the most nutritious way to drink juice because the process of cold pressed juicing doesn’t involve pasteurisation which would normally reduce the nutrients. I identified several foods that can be juiced that are known to be good for the brain.
After plenty of research and idea generation I began to develop my main idea which was a juice subscription service that delivers a selection of ‘brain boosting’ juices to the customer. The idea was that they would order a box if they had a big exam or something coming up and they would drink a highly concentrated shot of juice each morning in the run up to it.
I decided to call the company Brain Box and I began to refine the concept and the identity.
My juices would be packaged in glass test tube shaped bottles which I know might seem a little predictable but I liked the immediate visual connection between the product and the intended purpose.
I wanted the identity of the brand to combine the need for the juices to feel wholesome, organic and healthy with the clinical, more scientific aspect. I wanted to avoid the cliches of organic food often being packaged in brown and green, natural looking boxes and bags but still appeal to that audience.
I opted for the typeface Lino Stamp Bold which gave me the friendlier, wholesome, handmade vibe and I worked on some illustrations to compliment that.
I also had my screen printing workshop during the week I was doing this so I had fun printing some of the identity.
I had had an idea earlier in the project to include reference to famous brain boxes somehow. I thought maybe I would name the juices after scientists etc. but I didn’t want to overcomplicate the concept. In the end I decided to feature names and snippets of information about brain boxes on the outside of the packaging to inspire and entertain the consumer.
I also learned some digital sketching during this project and somehow managed to produce a digital rendering of the drinks which I found very difficult but really enjoyed getting to the finished thing. I produced these drawings to represent the final outcome of the project.
I absolutely loved this project. I enjoyed the process, particularly designing the brand identity and doing lots of proper design work.
I got my feedback for the work so far and I did well (I wouldn’t normally say, but if I can’t on my own blog then where can I? I got 70 for this module which is a first, yipee!!), so I’m really happy and can start semester 2 from a very positive place.