I’ve now finished first year at Falmouth which is exciting and I’ve had a really good time. I’m looking forward to getting back in September.
This was a project that I did at the end of semester 2. The brief was titled Playing With Food and was to “engage children in a creative exploration of food [which, in turn, encourages a positive attitude towards eating a balanced diet]”. I did lots of initial research but eventually decided to take forward the idea of designing the brand identity for a national campaign for schools to get children interested in food.
My final outcome was a week long, rainbow themed celebration of food encouraging schools to take part and put on workshops, games, competitions and cookery classes. Hopefully children would become more confident and enthusiastic about food and eat a healthier, more balanced diet. I had looked into the idea of colour and food being a good way of encouraging children to engage with their food in a more creative way, thus breaking down barriers that may hold them back from trying new foods. I also learned that a colourful plate is often an indication of a healthy one. I decided to focus my campaign around the theme of the rainbow and wanted to incorporate a fun, colourful, festival style. I called the campaign The Big Summer Rainbow Feast and gathered some images to communicate the visual language I was aiming for.I wanted the identity of the campaign to be fun and appealing to primary school children but to also look clean and considered. I wanted the logo to be hand lettered because I thought it would add to the overall contemporary, festival style look that I wanted as well as being something a little childish. Imagine circus posters, festivals and summer fetes.I played around with lettering until I was happy with the composition. I really enjoyed this process. I also brush lettered the whole alphabet so that I could use it across the rest of the branding and the logo would feel cohesive with the rest of the typography.
From there I began to build the rest of the identity and plan what I would present as my final outcomes. I ended up creating a poster, a teacher and parent handbook, a banner and mockups of a website.I created some illustrations to bring the visual identity together. I added a pencil texture over the top of the vector illustrations to create depth and a sense of naivety.
I was perhaps most proud of my photoshop mock up skills here. I had absolutely no idea what I was doing and am chuffed with the way they turned out. I’m really pleased with the way the design came out, although my tutor disagreed and didn’t like it at all. I really enjoyed the project though while I was doing it so that’s the main thing I think.
I’m really looking forward to blogging some of the arty things I have planned for the summer so watch this space.