LDN MIX (Process Work)

This project was in response to a D&AD brief from this year. As i’m only a second year, we weren’t expected to enter our work into the competition so I was able to approach it without worrying too much about whether I was sticking completely to the brief. In total I spent 3-4 weeks from start to finish on it.

“Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Sony Music and remind digital customers of the power of paper”. Continue reading

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Typographic Writing (Process)

This project was for the module Typography, and was all about understanding typographic detail. We were given the unformatted text for a book called Typographic Writing which was a collection of essays and biographies that had been published in ISTD journals over the years.

The task was to take the text and design the layout of the book. We had to do the cover, spine, introduction, contents pages, essays, biographies and section dividers.

I started with some research into publications that I liked and I looked at the original book to see what what wrong with it and how it might be improved. The audience needed to be young design students so I wanted my design to feel contemporary, fun and bold. Continue reading

Type x Amsterdam

We went on a study trip to Amsterdam in October last year and it was a fantastic chance to visit some dutch design studios and speak to some of the designers. We were asked to document the trip however we liked.

I decided to collect type from all over the city. As I explored Amsterdam, I photographed interesting, and in some cases not so interesting, typography. I kept a scrap of paper with the alphabet written on it in my pocket for the whole trip so that I could keep track of which characters I’d collected. Continue reading

Space Cosmodrome (Process)

This project was for the module ‘Consumerism’ and therefore focused on brand creation and identity.

Problem // The UK’s first Spaceport needs a unique selling point, concept and brand. The proposal must be believable as a commercial brand in the space sector.

I researched the existing space sector, space history, air travel, Cornwall, and more to try to find an exciting insight that would drive the project. To me, the experience of space was what was most fascinating. See my pinterest board for the project to get a feel for the journey that my visual research took.

Continue reading