This project was in response to a D&AD brief from this year. As i’m only a second year, we weren’t expected to enter our work into the competition so I was able to approach it without worrying too much about whether I was sticking completely to the brief. In total I spent 3-4 weeks from start to finish on it.
“Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Sony Music and remind digital customers of the power of paper”. Continue reading
This project was for the module ‘Consumerism’ and therefore focused on brand creation and identity.
Problem // The UK’s first Spaceport needs a unique selling point, concept and brand. The proposal must be believable as a commercial brand in the space sector.
I researched the existing space sector, space history, air travel, Cornwall, and more to try to find an exciting insight that would drive the project. To me, the experience of space was what was most fascinating. See my pinterest board for the project to get a feel for the journey that my visual research took.
I’ve now finished first year at Falmouth which is exciting and I’ve had a really good time. I’m looking forward to getting back in September.
This was a project that I did at the end of semester 2. The brief was titled Playing With Food and was to “engage children in a creative exploration of food [which, in turn, encourages a positive attitude towards eating a balanced diet]”. I did lots of initial research but eventually decided to take forward the idea of designing the brand identity for a national campaign for schools to get children interested in food.
My final outcome was a week long, rainbow themed celebration of food encouraging schools to take part and put on workshops, games, competitions and cookery classes. Hopefully children would become more confident and enthusiastic about food and eat a healthier, more balanced diet. Continue reading