This project was for the module Typography, and was all about understanding typographic detail. We were given the unformatted text for a book called Typographic Writing which was a collection of essays and biographies that had been published in ISTD journals over the years.
The task was to take the text and design the layout of the book. We had to do the cover, spine, introduction, contents pages, essays, biographies and section dividers.
I started with some research into publications that I liked and I looked at the original book to see what what wrong with it and how it might be improved. The audience needed to be young design students so I wanted my design to feel contemporary, fun and bold. Continue reading →
This project was for the module ‘Consumerism’ and therefore focused on brand creation and identity.
Problem // The UK’s first Spaceport needs a unique selling point, concept and brand. The proposal must be believable as a commercial brand in the space sector.
I researched the existing space sector, space history, air travel, Cornwall, and more to try to find an exciting insight that would drive the project. To me, the experience of space was what was most fascinating. See my pinterest board for the project to get a feel for the journey that my visual research took.
At the beginning of this year, I began a project to make some art everyday. It took the form of #yayeveryday2016 which is a tag created by Toby on instagram. He posts prompts at the beginning of the month and artists use them to inspire creative work. As of today, I am on day 215 and have really really enjoyed having a reason to make stuff everyday. Definitely check out the tag on instagram, I keep finding amazing artists through it.
Sometimes I post in the tag but often I just make the art for my own benefit, to help keep me creative and to give me an outlet for my doodlings outside my uni work. Since we’re now well over halfway through the year, I thought I’d share a few of my favourite pages from my sketchbooks, most of which I haven’t posted on insta. I use little Moleskines which are perfect and pocket sized for artiness on the go.
So this year for our family holiday we went back to Portugal. We’ve been many times before and I love it so much- very happy memories. We went to the Algarve in the south for a week and stayed in a hotel on the cliffs above a lovely beach. We normally do sightseeing and exploring and things while we’re away but this year we just wanted to stop and relax (which meant I had plenty of time for drawing and sketching, yay!) Continue reading →
We have some beautiful agapanthus plants in our garden this summer and I am completely in love with them so I wanted to document them on here so that they last longer than the few weeks that they’re in bloom. I think they’re probably my favourite flowers; I love the purple-blue and I think they are really spectacular and fun, as well as just being gorgeous.We’re off to Portugal this week and I’m going to take a sketchbook so hopefully I’ll do lots of sketching and painting while i’m there (as well as hopefully enjoying the sun).
Last summer I had to keep a people watching sketchbook as part of the summer project for Foundation and, although I quite enjoyed the process, I learned that I am decidedly terrible at drawing people. So this summer, I thought I would indulge myself and draw what I really wanted to be drawing all along: leaves, flowers, landscapes, objects and buildings (basically nothing with a face). All of these are drawn from life.
I’ve also been using my beloved watercolours more this summer. I tend to use a waterbrush thing (yes, that’s the technical term) instead of a jar of water and some paintbrushes, because I find it much more portable.
I’m determined to keep up with this sketchbook over the summer and try to draw some of the things I see and get up to. (Hopefully I’ll draw some more interesting things than the washing line…)
Over the last week I have been designing and developing the loyalty cards, and table menu as well as working on ideas for some of the other things. The process for the loyalty card development went quite well, I did some research on Pinterest and also dug out some of the loyalty cards that I had in my purse. One thing that I thought was interesting was that the more professional looking cards used stamps or hole punches to mark off the sales. This is a practical feature because it stops people from forging a signature and therefore makes the loyalty system more secure. I have left it too late to order another stamp (and it would be very expensive) so I will try to make one out of foam to be used to stamp off the sales.
I thought about having the spaces for the stamps be in the shape of the bananas but I didn’t think it looked quite right and when I tried it with circles I thought it looked more professional and neater overall. I have also decided to only do digital printing for one side of the card. On the other side I will use the rubber stamps and possibly use letterpress to type the words ‘loyalty card’. I think that this is worth doing because when I have tried doing double sided printing with the elephant paper in my printer, it has jammed and I think that limiting the amount of times the paper goes through the printer will help this.I have also designed the table menus and I am very pleased with both the process and the final design, although I am worried about the final printing of them because the paper often gets jammed in the printer or doesn’t line up properly. I think that patience and leaving myself plenty of time will help to make the process of the final printing as easy as possible.
Again, for the menus, I made a Pinterest board and I looked at elements that I wanted to include in my menu. I thought that it was important to make it clear and simply laid out because it needs to be functional. I also read in this article that center justifying the text and prices is more likely to make people make their choice based on the food rather than the price. I employed this in my design and I think it works well and I also think it makes it easier to read each price. My process in my sketchbook is below:
I may make changes to the content of the menu or the prices but as it is now, here is the final design:
Over the last few days I have been researching, designing, developing and testing the business cards. I looked at some business cards that I thought incorporated things that i’d like to use. For example, I found that lots of business cards are stamped, giving them a rustic and handmade feel. I also thought that this would be particularly good for mine since I want to use the thick elephant poo paper which might not work in a printer. I also looked at use of colour and illustration in business cards. From my research, I took that business cards are often used to communicate very quickly the values of the company. This meant that I would have to make it clear from the cards alone that the cafe was all about natural, sustainable food.
I did lots of sketching and developing my ideas. I think this stage went particularly well because I began to visualise the different ideas i’d had much better. I used Illustrator and put together a couple of the designs. I thought that I would put the town name as the largest word on the back of the card but when I came to look at it after I had printed it out, I decided that actually it would be more important to have the name of the cafe as the most clear text so I changed it (see below).I ordered some stamps from the English Stamp Company of both the logo and the banana illustration. I thought that this would make the business cards easier to produce because they could be hand printed and I wouldn’t have to worry about double sided printing. The stamps arrived today and I’m really pleased with them. Initially I was worried about the smaller text underneath being too small and not printing well but when I tested it out with the ink, it worked fine. I just found that i’d have to make sure not to press too hard into the ink pad.
I intend on using the stamps on several of the different products, such as on the cups and maybe the bags. I will do some tests.
I’ve been doing some more sketches for the illustrative part of the brand identity. I feel pretty sure that I want to use the banana motif to tie in with the name so that’s what I’ve been developing. I have mainly been doing little drawings with a 0.25mm fine liner because I quite like the way it looks. I don’t want the drawings to be too realistic because I want to have the illustrations be simple enough to print and stamp. While I’ve been drawing, I have been particularly liking the use of bright colours for the bananas although I wonder if this stops them looking like bananas?
Looking back at the sketches I’ve done I’m thinking that perhaps the bright coloured illustrations might not fit in with the ‘organic, natural and sustainable’ aesthetic that I wanted to portray. I think that as long as I use the colours in moderation then I’ll probably be okay but I must make sure that when I am doing the final designs for the menu etc. that I am striking a balance between bright, fun and contemporary and natural and simple.
I like this pattern made with simple banana illustrations – it is similar to some of my early ideas about illustrations. I think that this could work well with screen printing as the banana shapes could be printed easily with block colour using the paper stencil method and then the detail could be put in using the UV method. This would allow me to do prints easily in different colours.
One of the problems with screen printing is that i’ve not done it before and so I would need to have a tutor with me while I set up so that I know what i’m doing. I tried to book a workshop with Elaine to try it out but she said that unless I was definitely using a screen print as my final piece or I was a fashion/textiles student then I would have to pay and since it is an expensive process I thought I would give that a miss. Instead, I spoke to some of my peers who have done it before and got them to show me some of the results so I could see the outcome. I also asked Elaine to talk me through the process so I feel like I have a basic understanding of the steps involved.
If at all possible I would really like to pursue the idea of doing a screen print- either on a poster series or a t-shirt, or both.