This project was for the module ‘Consumerism’ and therefore focused on brand creation and identity.
Problem // The UK’s first Spaceport needs a unique selling point, concept and brand. The proposal must be believable as a commercial brand in the space sector.
I researched the existing space sector, space history, air travel, Cornwall, and more to try to find an exciting insight that would drive the project. To me, the experience of space was what was most fascinating. See my pinterest board for the project to get a feel for the journey that my visual research took.
I’ve now finished first year at Falmouth which is exciting and I’ve had a really good time. I’m looking forward to getting back in September.
This was a project that I did at the end of semester 2. The brief was titled Playing With Food and was to “engage children in a creative exploration of food [which, in turn, encourages a positive attitude towards eating a balanced diet]”. I did lots of initial research but eventually decided to take forward the idea of designing the brand identity for a national campaign for schools to get children interested in food.
My final outcome was a week long, rainbow themed celebration of food encouraging schools to take part and put on workshops, games, competitions and cookery classes. Hopefully children would become more confident and enthusiastic about food and eat a healthier, more balanced diet. Continue reading →
This project was part two of the ‘A word in your eye’ project and continued on from the the type project that we completed before Christmas. We had to design a drink based on one of the words that we had used in the previous project. Mine was erudite (having or showing great knowledge or learning.)
I researched different drinks that I thought had connotations of science or learning. Of course, I had a pinterest board to collate my research and pull together some visual language. I looked into brain food and juice diets that claim to boost brain power.
I decided to focus my research on cold pressed juices because they are supposedly the most nutritious way to drink juice Continue reading →
When I laid all of my pieces out I felt like there wasn’t much to them in that lots of them are quite simplistic and so I wanted to add some more details to some of the pieces. I decided to bring the branding together more by making some little signs that have the names of the cakes on and also some little notices with information about the specialty paper that i’m using and also maybe some with information about sustainability and Fairtrade. I thought that they could be placed on the tables in the cafe so that they could be read at the customer’s leisure rather than having them on the counter or the wall. This was a good decision because it allowed me to add more detail and make them smaller so that their could be more information.
I kept the design really simple and just followed the same guidelines that i’ve been using for some of the other bits. This made the process of designing and making the signs really fast and easy.
On that note, I am really glad that I made the brand identity guide right at the beginning (when I first designed the logo) because it has allowed me to keep it open in a tab and so that all I need to do when I design a new element is copy and paste elements from the guide. It has allowed me to stay focused and make sure that all of the parts of the project are cohesive. It has also meant that I had a criteria of sorts so I when I had designed something I could look back at the guide and decide if it was on brand. I think that this made that part of the project more professional in the sense that I all the parts had to meet the guidelines set out at the start. I have learned from this that when I next do a branding project, it is useful to have a document to act as a guide to maintain focus and cohesion throughout the project.
Over the last week I have been designing and developing the loyalty cards, and table menu as well as working on ideas for some of the other things. The process for the loyalty card development went quite well, I did some research on Pinterest and also dug out some of the loyalty cards that I had in my purse. One thing that I thought was interesting was that the more professional looking cards used stamps or hole punches to mark off the sales. This is a practical feature because it stops people from forging a signature and therefore makes the loyalty system more secure. I have left it too late to order another stamp (and it would be very expensive) so I will try to make one out of foam to be used to stamp off the sales.
I thought about having the spaces for the stamps be in the shape of the bananas but I didn’t think it looked quite right and when I tried it with circles I thought it looked more professional and neater overall. I have also decided to only do digital printing for one side of the card. On the other side I will use the rubber stamps and possibly use letterpress to type the words ‘loyalty card’. I think that this is worth doing because when I have tried doing double sided printing with the elephant paper in my printer, it has jammed and I think that limiting the amount of times the paper goes through the printer will help this.I have also designed the table menus and I am very pleased with both the process and the final design, although I am worried about the final printing of them because the paper often gets jammed in the printer or doesn’t line up properly. I think that patience and leaving myself plenty of time will help to make the process of the final printing as easy as possible.
Again, for the menus, I made a Pinterest board and I looked at elements that I wanted to include in my menu. I thought that it was important to make it clear and simply laid out because it needs to be functional. I also read in this article that center justifying the text and prices is more likely to make people make their choice based on the food rather than the price. I employed this in my design and I think it works well and I also think it makes it easier to read each price. My process in my sketchbook is below:
I may make changes to the content of the menu or the prices but as it is now, here is the final design:
Over the last few days I have been researching, designing, developing and testing the business cards. I looked at some business cards that I thought incorporated things that i’d like to use. For example, I found that lots of business cards are stamped, giving them a rustic and handmade feel. I also thought that this would be particularly good for mine since I want to use the thick elephant poo paper which might not work in a printer. I also looked at use of colour and illustration in business cards. From my research, I took that business cards are often used to communicate very quickly the values of the company. This meant that I would have to make it clear from the cards alone that the cafe was all about natural, sustainable food.
I did lots of sketching and developing my ideas. I think this stage went particularly well because I began to visualise the different ideas i’d had much better. I used Illustrator and put together a couple of the designs. I thought that I would put the town name as the largest word on the back of the card but when I came to look at it after I had printed it out, I decided that actually it would be more important to have the name of the cafe as the most clear text so I changed it (see below).I ordered some stamps from the English Stamp Company of both the logo and the banana illustration. I thought that this would make the business cards easier to produce because they could be hand printed and I wouldn’t have to worry about double sided printing. The stamps arrived today and I’m really pleased with them. Initially I was worried about the smaller text underneath being too small and not printing well but when I tested it out with the ink, it worked fine. I just found that i’d have to make sure not to press too hard into the ink pad.
I intend on using the stamps on several of the different products, such as on the cups and maybe the bags. I will do some tests.
I’ve made some progress! I have now put together the brand identity guide which I’m using to inform the rest of the the designs.
I am really glad that I’ve got this done because it means I can finally put together all the other elements (menu, t-shirt, poster, cups, signage, business cards). In the end I went with the font Iron and Brine for the primary logo because it seemed to have more substance to it than the other design and I decided that it looked better on all scales. Since making the decision I have been pleased with it because I have started designing the business cards and menu and I think that the logo is working well with the look i’m going for. I also added some variations of the logo that can be used in different colour ways or just to mix up the designs so that they don’t all look identical. I also selected the font Quicksand to be used in the body text on the menu and other places where clarity is important. I drew the illustrations of the bananas on Illustrator and I am satisfied with them. I did initially try scanning in a drawing I had done by hand and image tracing it but it looked very messy (see below). To solve this I drew directly in Illustrator using the brush tool. Because it was only a simple illustration it worked quite well but it wouldn’t have if the image was any more complicated.
Today I brainstormed ideas for the name of the fictional cafe/bakery. I made a list of the values that the company goes by e.g. organic, Fairtrade and sustainable and I tried to come up with names that complemented them.
My idea currently is to call the cafe Banana Bread. There are a few reasons why I think that this is a suitable name:
Bananas are typically associated with Fairtrade
Bread (and banana bread) is a nod to the nature of the cafe in that it is also a bakery
Bananas are easily illustrated and could be a useful motif to run through the branding
Bananas are yellow and it would be useful to have a bright colour in the branding
I really like banana bread
I had a short tutorial with Karl to discuss the name I think that he likes the idea.
There are a few variations of the name that I am playing with at the moment:
I don’t think I like The Banana Bread Cafe or Bakery as much as the others because it sort of sounds like banana bread is all that they make. I quite like The Banana Bread Co. because I think that it sounds like a proper business. I do however still like just Banana Bread on its own. I will ask some of my peers and see what is more popular.
Over the Easter holidays I kept my eyes peeled for nicely branded cafes, bakeries and restaurants. Here are a selection of photos I took:
Handmade looking signs outside cafes in Oxford and Bury St Edmunds ^ v
I will continue to look out for Cafe and Bakery branding when I am out and about but for the moment, these give me a range of different existing brand identities that I can use as a starting point. I think that it is interesting to see that lots of the cafes have gone for a handmade looking style- perhaps this makes them more approachable because they look less corporate and commercial. I would like to take some elements of this, perhaps by having a stamped effect etc., however I would also like to make sure that my designs are bold, professional looking and eye-catching. My primary research for this project will definitely continue throughout the next few weeks.