I’ve now finished first year at Falmouth which is exciting and I’ve had a really good time. I’m looking forward to getting back in September.
This was a project that I did at the end of semester 2. The brief was titled Playing With Food and was to “engage children in a creative exploration of food [which, in turn, encourages a positive attitude towards eating a balanced diet]”. I did lots of initial research but eventually decided to take forward the idea of designing the brand identity for a national campaign for schools to get children interested in food.
My final outcome was a week long, rainbow themed celebration of food encouraging schools to take part and put on workshops, games, competitions and cookery classes. Hopefully children would become more confident and enthusiastic about food and eat a healthier, more balanced diet. Continue reading →
This project was part two of the ‘A word in your eye’ project and continued on from the the type project that we completed before Christmas. We had to design a drink based on one of the words that we had used in the previous project. Mine was erudite (having or showing great knowledge or learning.)
I researched different drinks that I thought had connotations of science or learning. Of course, I had a pinterest board to collate my research and pull together some visual language. I looked into brain food and juice diets that claim to boost brain power.
I decided to focus my research on cold pressed juices because they are supposedly the most nutritious way to drink juice Continue reading →
I’ve made some progress! I have now put together the brand identity guide which I’m using to inform the rest of the the designs.
I am really glad that I’ve got this done because it means I can finally put together all the other elements (menu, t-shirt, poster, cups, signage, business cards). In the end I went with the font Iron and Brine for the primary logo because it seemed to have more substance to it than the other design and I decided that it looked better on all scales. Since making the decision I have been pleased with it because I have started designing the business cards and menu and I think that the logo is working well with the look i’m going for. I also added some variations of the logo that can be used in different colour ways or just to mix up the designs so that they don’t all look identical. I also selected the font Quicksand to be used in the body text on the menu and other places where clarity is important. I drew the illustrations of the bananas on Illustrator and I am satisfied with them. I did initially try scanning in a drawing I had done by hand and image tracing it but it looked very messy (see below). To solve this I drew directly in Illustrator using the brush tool. Because it was only a simple illustration it worked quite well but it wouldn’t have if the image was any more complicated.
Over the last few days I have been sketching in my sketchbook and I have started to come up with some ideas for the logo. I used the book ‘1000 Restaurant, Bar and Cafe Graphics’ by Luke Herriott as inspiration and I photocopied some of the designs that I liked/thought were interesting and I stuck them into my sketchbook as part of my research.
Here are some photos of the early stages of logo designing in my sketchbook:
I like the idea of having a purely textual logo because I think that would be simpler and easier to print – especially if I want to get a stamp made. I do think however that it would be good to have a small illustration or selection of illustrations to make the branding more interesting. I tested out using the motif of a banana in the logo. I like the designs and think that some of them would be really lovely screen printed with the banana in block colour. I also like the idea of having yellow being a main colour- the link to bananas would be strong and it is a good balance between a natural colour and a bright one (which is what I would like to achieve).
I think what might be best is to have a textual logo and a small illustration or set of illustrations separately and then I can choose on which applications to combine them.
I am still in the really early stages of the design process but I am pleased with the way my ideas are developing. Here are the two designs that I like the most so far:
I will continue developing these logos and refining them. I will also begin considering the other colours that I will use in the colour scheme. I will go to Homebase and get some paint chips to test out different palettes. I think at the moment I would like to try out yellows and possibly pinks and greens.
Over the Easter holidays I kept my eyes peeled for nicely branded cafes, bakeries and restaurants. Here are a selection of photos I took:
Handmade looking signs outside cafes in Oxford and Bury St Edmunds ^ v
I will continue to look out for Cafe and Bakery branding when I am out and about but for the moment, these give me a range of different existing brand identities that I can use as a starting point. I think that it is interesting to see that lots of the cafes have gone for a handmade looking style- perhaps this makes them more approachable because they look less corporate and commercial. I would like to take some elements of this, perhaps by having a stamped effect etc., however I would also like to make sure that my designs are bold, professional looking and eye-catching. My primary research for this project will definitely continue throughout the next few weeks.
Last week I took a trip into London to visit the Museum of Brands, Packaging and Advertising as part of the wider research for my FMP. I thought that it might be useful in understanding the history of branding and what made successful brand campaigns.
I thought that the museum collection was very interesting and I learned a bit about the way products were packaged, branded and advertised throughout history. I thought that it was particularly interesting to see the brands such as Johnsons, Lyle’s Golden Syrup and Toblerone that have changed very little over time. This highlighted to me the importance of a timeless brand and getting the design right first time round.
I also thought that it was useful to see that the brands that had lasted the test of time were the ones with particularly unique selling points or iconic visual identities. For example the shape of the Toblerone packaging is very unique and therefore it has lasted very well over time because it stands out from the other, less interestingly packaged products.
Another brand that proved itself to be particularly successful with it’s advertising was Guinness. The witty, clever, illustrated posters by John Gilroy became really popular and very well known. I think that they were so effective because they were simple, clear, bold and featured a good slogan. These are all traits and features that I can include in my project to make sure that the branding is successful.
For my foundation in Art and Design, the final major project is self directed and culminates in an end of year show in the first week of June. I will use this blog as a place to post updates about how the project is going as well as reflecting upon its progress.
I propose to design the brand identity for a fictional cafe/restaurant and design and produce various relevant items such as the menu, signage, staff t-shirts and the takeaway cups etc. The cafe/restaurant will use organic, sustainably sourced and Fairtrade produce and the branding that I will design will reflect that in both the aesthetic and the materials that I use. This project will allow me to use the skills on Adobe Illustrator that I have been developing throughout the pathway stage. Hopefully this project will give me the opportunity to do a more commercial, real world type project which draws upon elements from previous briefs.
I have started a Pinterest board for this project: FMP. Hopefully I will create more boards becoming more and more specific as the project continues.
I am really looking forward to getting stuck into this project.