This project was in response to a D&AD brief from this year. As i’m only a second year, we weren’t expected to enter our work into the competition so I was able to approach it without worrying too much about whether I was sticking completely to the brief. In total I spent 3-4 weeks from start to finish on it.
“Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Sony Music and remind digital customers of the power of paper”.Continue reading →
This project was for the module Typography, and was all about understanding typographic detail. We were given the unformatted text for a book called Typographic Writing which was a collection of essays and biographies that had been published in ISTD journals over the years.
The task was to take the text and design the layout of the book. We had to do the cover, spine, introduction, contents pages, essays, biographies and section dividers.
I started with some research into publications that I liked and I looked at the original book to see what what wrong with it and how it might be improved. The audience needed to be young design students so I wanted my design to feel contemporary, fun and bold. Continue reading →
We went on a study trip to Amsterdam in October last year and it was a fantastic chance to visit some dutch design studios and speak to some of the designers. We were asked to document the trip however we liked.
I decided to collect type from all over the city. As I explored Amsterdam, I photographed interesting, and in some cases not so interesting, typography. I kept a scrap of paper with the alphabet written on it in my pocket for the whole trip so that I could keep track of which characters I’d collected. Continue reading →
This project was for the module ‘Consumerism’ and therefore focused on brand creation and identity.
Problem // The UK’s first Spaceport needs a unique selling point, concept and brand. The proposal must be believable as a commercial brand in the space sector.
I researched the existing space sector, space history, air travel, Cornwall, and more to try to find an exciting insight that would drive the project. To me, the experience of space was what was most fascinating. See my pinterest board for the project to get a feel for the journey that my visual research took.
I’ve now finished first year at Falmouth which is exciting and I’ve had a really good time. I’m looking forward to getting back in September.
This was a project that I did at the end of semester 2. The brief was titled Playing With Food and was to “engage children in a creative exploration of food [which, in turn, encourages a positive attitude towards eating a balanced diet]”. I did lots of initial research but eventually decided to take forward the idea of designing the brand identity for a national campaign for schools to get children interested in food.
My final outcome was a week long, rainbow themed celebration of food encouraging schools to take part and put on workshops, games, competitions and cookery classes. Hopefully children would become more confident and enthusiastic about food and eat a healthier, more balanced diet. Continue reading →
This project was part two of the ‘A word in your eye’ project and continued on from the the type project that we completed before Christmas. We had to design a drink based on one of the words that we had used in the previous project. Mine was erudite (having or showing great knowledge or learning.)
I researched different drinks that I thought had connotations of science or learning. Of course, I had a pinterest board to collate my research and pull together some visual language. I looked into brain food and juice diets that claim to boost brain power.
I decided to focus my research on cold pressed juices because they are supposedly the most nutritious way to drink juice Continue reading →
I finally got around to writing about some projects from Semester 1. This one was completed just before Christmas.
The brief for this project, A Word in Your Eye: type, was to take the answers from an anonymous questionnaire and design a typeface based on an aspect of the person’s personality.
I used the answers from my questionnaire to sum up my person in six words, I went for sentimental, proud, comic, erudite, articulate and quick-witted. I researched as much as I could about these words and personality traits and I made a pinterest board to gather some visual language. Continue reading →
Over the last few days I have been sketching in my sketchbook and I have started to come up with some ideas for the logo. I used the book ‘1000 Restaurant, Bar and Cafe Graphics’ by Luke Herriott as inspiration and I photocopied some of the designs that I liked/thought were interesting and I stuck them into my sketchbook as part of my research.
Here are some photos of the early stages of logo designing in my sketchbook:
I like the idea of having a purely textual logo because I think that would be simpler and easier to print – especially if I want to get a stamp made. I do think however that it would be good to have a small illustration or selection of illustrations to make the branding more interesting. I tested out using the motif of a banana in the logo. I like the designs and think that some of them would be really lovely screen printed with the banana in block colour. I also like the idea of having yellow being a main colour- the link to bananas would be strong and it is a good balance between a natural colour and a bright one (which is what I would like to achieve).
I think what might be best is to have a textual logo and a small illustration or set of illustrations separately and then I can choose on which applications to combine them.
I am still in the really early stages of the design process but I am pleased with the way my ideas are developing. Here are the two designs that I like the most so far:
I will continue developing these logos and refining them. I will also begin considering the other colours that I will use in the colour scheme. I will go to Homebase and get some paint chips to test out different palettes. I think at the moment I would like to try out yellows and possibly pinks and greens.
Feedback from ‘Dragon’s Den’ panel with Tutor (Karl):
Good real world graphics project with opportunity for 3D elements.
Add some colour to the research that i’ve been doing – Make it eye-catching.
Lots of existing artisan, independent cafe/bakeries with delicate ‘hipster’ aesthetics so I need to stand out.
Avoid using the ‘chalkboard’ look.
Do more research into the wider world of branding.
Don’t produce predictable, cliche designs.
I think that most of this feedback is valid and I agree that there is potential for the design work that I do to end up cliche. I will do some more research into cafe design projects that are less monochrome and more dynamic. I do however want to retain the idea that the designs will reflect the organic and sustainable nature of the cafe so I will probably use a natural colour scheme and simple design work. I disagree about Karl’s comment about not having the ‘chalkboard’ look because actually I think that customers have come to expect a certain aesthetic with nice independent coffee shops and a handmade chalkboard element to it is a more personal and relatable part to a brand identity. I also think that chalkboards are very practical because they can be easily changed and updated which is very useful for a restaurant or cafe. I don’t want to avoid the cliches so much that I lose it looking like a cafe brand identity.