LDN MIX (Process Work)

This project was in response to a D&AD brief from this year. As i’m only a second year, we weren’t expected to enter our work into the competition so I was able to approach it without worrying too much about whether I was sticking completely to the brief. In total I spent 3-4 weeks from start to finish on it.

“Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Sony Music and remind digital customers of the power of paper”. Continue reading


Typographic Writing (Process)

This project was for the module Typography, and was all about understanding typographic detail. We were given the unformatted text for a book called Typographic Writing which was a collection of essays and biographies that had been published in ISTD journals over the years.

The task was to take the text and design the layout of the book. We had to do the cover, spine, introduction, contents pages, essays, biographies and section dividers.

I started with some research into publications that I liked and I looked at the original book to see what what wrong with it and how it might be improved. The audience needed to be young design students so I wanted my design to feel contemporary, fun and bold. Continue reading

Space Cosmodrome (Process)

This project was for the module ‘Consumerism’ and therefore focused on brand creation and identity.

Problem // The UK’s first Spaceport needs a unique selling point, concept and brand. The proposal must be believable as a commercial brand in the space sector.

I researched the existing space sector, space history, air travel, Cornwall, and more to try to find an exciting insight that would drive the project. To me, the experience of space was what was most fascinating. See my pinterest board for the project to get a feel for the journey that my visual research took.

Continue reading

‘A Word in Your Eye: type’ Development

I finally got around to writing about some projects from Semester 1. This one was completed just before Christmas.

The brief for this project, A Word in Your Eye: type, was to take the answers from an anonymous questionnaire and design a typeface based on an aspect of the person’s personality.

Base Pair (Colour)
My typeface: Base Pair

I used the answers from my questionnaire to sum up my person in six words, I went for sentimental, proud, comic, erudite, articulate and quick-witted. I researched as much as I could about these words and personality traits and I made a pinterest board to gather some visual language. Continue reading

Loyalty Cards and Menu Development

Over the last week I have been designing and developing the loyalty cards, and table menu as well as working on ideas for some of the other things. The process for the loyalty card development went quite well, I did some research on Pinterest and also dug out some of the loyalty cards that I had in my purse. One thing that I thought was interesting was that the more professional looking cards used stamps or hole punches to mark off the sales. This is a practical feature because it stops people from forging a signature and therefore makes the loyalty system more secure. I have left it too late to order another stamp (and it would be very expensive) so I will try to make one out of foam to be used to stamp off the sales.

Loyalty cards 1

I thought about having the spaces for the stamps be in the shape of the bananas but I didn’t think it looked quite right and when I tried it with circles I thought it looked more professional and neater overall. I have also decided to only do digital printing for one side of the card. On the other side I will use the rubber stamps and possibly use letterpress to type the words ‘loyalty card’. I think that this is worth doing because when I have tried doing double sided printing with the elephant paper in my printer, it has jammed and I think that limiting the amount of times the paper goes through the printer will help this.loyalty card2I have also designed the table menus and I am very pleased with both the process and the final design, although I am worried about the final printing of them because the paper often gets jammed in the printer or doesn’t line up properly. I think that patience and leaving myself plenty of time will help to make the process of the final printing as easy as possible.

Again, for the menus, I made a Pinterest board and I looked at elements that I wanted to include in my menu. I thought that it was important to make it clear and simply laid out because it needs to be functional. I also read in this article that center justifying the text and prices is more likely to make people make their choice based on the food rather than the price. I employed this in my design and I think it works well and I also think it makes it easier to read each price. My process in my sketchbook is below:menu process

I may make changes to the content of the menu or the prices but as it is now, here is the final design:

Banana Bread Table Menu Screen Shot 2015-05-17 at 19.42.20


Illustration development

I’ve been doing some more sketches for the illustrative part of the brand identity. I feel pretty sure that I want to use the banana motif to tie in with the name so that’s what I’ve been developing. I have mainly been doing little drawings with a 0.25mm fine liner because I quite like the way it looks. I don’t want the drawings to be too realistic because I want to have the illustrations be simple enough to print and stamp. While I’ve been drawing, I have been particularly liking the use of bright colours for the bananas although I wonder if this stops them looking like bananas?

Looking back at the sketches I’ve done I’m thinking that perhaps the bright coloured illustrations might not fit in with the ‘organic, natural and sustainable’ aesthetic that I wanted to portray. I think that as long as I use the colours in moderation then I’ll probably be okay but I must make sure that when I am doing the final designs for the menu etc. that I am striking a balance between bright, fun and contemporary and natural and simple. IMG_7878

illustration collage1
^ Some sketches of both the illustrations and some more logo development. For the logo, I like the design in the bottom right hand corner. I will test this out on the computer with different fonts.

IMG_7881 I like this pattern made with simple banana illustrations – it is similar to some of my early ideas about illustrations. I think that this could work well with screen printing as the banana shapes could be printed easily with block colour using the paper stencil method and then the detail could be put in using the UV method. This would allow me to do prints easily in different colours.

One of the problems with screen printing is that i’ve not done it before and so I would need to have a tutor with me while I set up so that I know what i’m doing. I tried to book a workshop with Elaine to try it out but she said that unless I was definitely using a screen print as my final piece or I was a fashion/textiles student then I would have to pay and since it is an expensive process I thought I would give that a miss. Instead, I spoke to some of my peers who have done it before and got them to show me some of the results so I could see the outcome. I also asked Elaine to talk me through the process so I feel like I have a basic understanding of the steps involved.

If at all possible I would really like to pursue the idea of doing a screen print- either on a poster series or a t-shirt, or both.