This project was in response to a D&AD brief from this year. As i’m only a second year, we weren’t expected to enter our work into the competition so I was able to approach it without worrying too much about whether I was sticking completely to the brief. In total I spent 3-4 weeks from start to finish on it.
“Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Sony Music and remind digital customers of the power of paper”.Continue reading →
This project was for the module Typography, and was all about understanding typographic detail. We were given the unformatted text for a book called Typographic Writing which was a collection of essays and biographies that had been published in ISTD journals over the years.
The task was to take the text and design the layout of the book. We had to do the cover, spine, introduction, contents pages, essays, biographies and section dividers.
I started with some research into publications that I liked and I looked at the original book to see what what wrong with it and how it might be improved. The audience needed to be young design students so I wanted my design to feel contemporary, fun and bold. Continue reading →
This project was for the module ‘Consumerism’ and therefore focused on brand creation and identity.
Problem // The UK’s first Spaceport needs a unique selling point, concept and brand. The proposal must be believable as a commercial brand in the space sector.
I researched the existing space sector, space history, air travel, Cornwall, and more to try to find an exciting insight that would drive the project. To me, the experience of space was what was most fascinating. See my pinterest board for the project to get a feel for the journey that my visual research took.
I’ve now finished first year at Falmouth which is exciting and I’ve had a really good time. I’m looking forward to getting back in September.
This was a project that I did at the end of semester 2. The brief was titled Playing With Food and was to “engage children in a creative exploration of food [which, in turn, encourages a positive attitude towards eating a balanced diet]”. I did lots of initial research but eventually decided to take forward the idea of designing the brand identity for a national campaign for schools to get children interested in food.
My final outcome was a week long, rainbow themed celebration of food encouraging schools to take part and put on workshops, games, competitions and cookery classes. Hopefully children would become more confident and enthusiastic about food and eat a healthier, more balanced diet. Continue reading →
This project was part two of the ‘A word in your eye’ project and continued on from the the type project that we completed before Christmas. We had to design a drink based on one of the words that we had used in the previous project. Mine was erudite (having or showing great knowledge or learning.)
I researched different drinks that I thought had connotations of science or learning. Of course, I had a pinterest board to collate my research and pull together some visual language. I looked into brain food and juice diets that claim to boost brain power.
I decided to focus my research on cold pressed juices because they are supposedly the most nutritious way to drink juice Continue reading →
I finally got around to writing about some projects from Semester 1. This one was completed just before Christmas.
The brief for this project, A Word in Your Eye: type, was to take the answers from an anonymous questionnaire and design a typeface based on an aspect of the person’s personality.
I used the answers from my questionnaire to sum up my person in six words, I went for sentimental, proud, comic, erudite, articulate and quick-witted. I researched as much as I could about these words and personality traits and I made a pinterest board to gather some visual language. Continue reading →
Over the last week I have been designing and developing the loyalty cards, and table menu as well as working on ideas for some of the other things. The process for the loyalty card development went quite well, I did some research on Pinterest and also dug out some of the loyalty cards that I had in my purse. One thing that I thought was interesting was that the more professional looking cards used stamps or hole punches to mark off the sales. This is a practical feature because it stops people from forging a signature and therefore makes the loyalty system more secure. I have left it too late to order another stamp (and it would be very expensive) so I will try to make one out of foam to be used to stamp off the sales.
I thought about having the spaces for the stamps be in the shape of the bananas but I didn’t think it looked quite right and when I tried it with circles I thought it looked more professional and neater overall. I have also decided to only do digital printing for one side of the card. On the other side I will use the rubber stamps and possibly use letterpress to type the words ‘loyalty card’. I think that this is worth doing because when I have tried doing double sided printing with the elephant paper in my printer, it has jammed and I think that limiting the amount of times the paper goes through the printer will help this.I have also designed the table menus and I am very pleased with both the process and the final design, although I am worried about the final printing of them because the paper often gets jammed in the printer or doesn’t line up properly. I think that patience and leaving myself plenty of time will help to make the process of the final printing as easy as possible.
Again, for the menus, I made a Pinterest board and I looked at elements that I wanted to include in my menu. I thought that it was important to make it clear and simply laid out because it needs to be functional. I also read in this article that center justifying the text and prices is more likely to make people make their choice based on the food rather than the price. I employed this in my design and I think it works well and I also think it makes it easier to read each price. My process in my sketchbook is below:
I may make changes to the content of the menu or the prices but as it is now, here is the final design:
I’ve been doing some more sketches for the illustrative part of the brand identity. I feel pretty sure that I want to use the banana motif to tie in with the name so that’s what I’ve been developing. I have mainly been doing little drawings with a 0.25mm fine liner because I quite like the way it looks. I don’t want the drawings to be too realistic because I want to have the illustrations be simple enough to print and stamp. While I’ve been drawing, I have been particularly liking the use of bright colours for the bananas although I wonder if this stops them looking like bananas?
Looking back at the sketches I’ve done I’m thinking that perhaps the bright coloured illustrations might not fit in with the ‘organic, natural and sustainable’ aesthetic that I wanted to portray. I think that as long as I use the colours in moderation then I’ll probably be okay but I must make sure that when I am doing the final designs for the menu etc. that I am striking a balance between bright, fun and contemporary and natural and simple.
I like this pattern made with simple banana illustrations – it is similar to some of my early ideas about illustrations. I think that this could work well with screen printing as the banana shapes could be printed easily with block colour using the paper stencil method and then the detail could be put in using the UV method. This would allow me to do prints easily in different colours.
One of the problems with screen printing is that i’ve not done it before and so I would need to have a tutor with me while I set up so that I know what i’m doing. I tried to book a workshop with Elaine to try it out but she said that unless I was definitely using a screen print as my final piece or I was a fashion/textiles student then I would have to pay and since it is an expensive process I thought I would give that a miss. Instead, I spoke to some of my peers who have done it before and got them to show me some of the results so I could see the outcome. I also asked Elaine to talk me through the process so I feel like I have a basic understanding of the steps involved.
If at all possible I would really like to pursue the idea of doing a screen print- either on a poster series or a t-shirt, or both.
I have been considering the colour palette for the brand identity and after testing out a few variations I have decided to go with yellow, light green, dark green, pink and black. I used paint samples from Homebase to test out the options and I think this worked well and I was able to easily see which combinations worked and which ones didn’t. For example, I like palette 3 below because it includes both a light and bright banana yellow, but it lacks a colour that gives the impression of organic, natural food.
I have been developing the logo for my brand identity and I have done lots of sketches to try to come up with a final design. I have taken some of the initial designs and tested out different variations:
I think I prefer the way that the logo looks when the words banana and bread are placed on top of each other- I also think that this would look better on a round sticker. I also tried out the design and the colour scheme on the elephant poo paper and I think it works well. I think that at this point I need to take part in a group critique or group tutorial to get some feedback about the designs and check that i’m on track.