LDN MIX (Process Work)

This project was in response to a D&AD brief from this year. As i’m only a second year, we weren’t expected to enter our work into the competition so I was able to approach it without worrying too much about whether I was sticking completely to the brief. In total I spent 3-4 weeks from start to finish on it.

“Put Arjowiggins Creative Papers at the heart of a campaign, initiative, product or service for Sony Music and remind digital customers of the power of paper”. Continue reading

‘A Word in Your Eye: type’ Development

I finally got around to writing about some projects from Semester 1. This one was completed just before Christmas.

The brief for this project, A Word in Your Eye: type, was to take the answers from an anonymous questionnaire and design a typeface based on an aspect of the person’s personality.

Base Pair (Colour)
My typeface: Base Pair

I used the answers from my questionnaire to sum up my person in six words, I went for sentimental, proud, comic, erudite, articulate and quick-witted. I researched as much as I could about these words and personality traits and I made a pinterest board to gather some visual language. Continue reading

Research sheet – Colour

I should have posted this a while ago but this is a research sheet that I did after the Dragon’s Den panel to act on their feedback that my research was all too monochrome. After doing the research sheet below I completely understood what they meant. I can see that having bold colour is eye-catching, appealing and fun and would help my branding to stand out from the existing ‘independent coffee shop’ aesthetic that Karl wants me to avoid. From the research sheet (below) I particularly like the doughnut posters in the middle, I like the way they are bright, simple and clean and have fun copy – I think that if possible it would be fun to design a series of posters that include and compliment the brand identity that could be displayed in the cafe. I’m also really drawn to the colours pink and yellow from this sheet and would like to include them.

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Illustrations and patterns

I have been starting to think about the illustration element of the branding that I would like to include. I started by making this Pinterest board to find some examples of ways bananas have been illustrated etc. I then went ahead and did some sketches of bananas in a selection of materials. I tried watercolour, oil pastel, ink and coloured pencil.

IMG_7816I like the way watercolour and fine-liner looks and I have used it a lot in previous projects however I would like to be able to screen print or stamp the logo/illustrations and so block colour would work better for this.  I initially struggled to draw the bananas in a way that made them look realistic but also stylised- I don’t want to have to have a very complicated or detailed drawing because it would be harder to print.

My next step was to consider the way the illustrations might be used when applied and I think that using them as some kind of background or pattern would be a fun way to incorporate them into the branding.

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After some experimentation and playing around I developed this simple pattern (below). I could create a repeating pattern from this that could be used on the business cards, t-shirt and menu. It could also be developed into a poster. I would like to take this further and see if I could screen print the design because I think it would lend itself well to that technique. Also I could switch up the colours – I will do some more experimentation. I could take just one banana from the design and use it as a kind of secondary visual logo to go alongside the textual logo. I will need to refine the exact design of the banana but I would definitely like to take this forward.
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Visiting Frogmore Paper Mill – Sourcing paper.

Today I went to Apsley to visit the Frogmore Paper Mill. I had said in my statement of intent that I wanted to source some paper locally in order to improve the sustainability of the project so I went and took a tour of the mill, made my own paper and bought some samples.

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I was able to get some different papers from the shop and I even found some banana and coffee paper – very appropriate. I was thinking however, that the bananas definitely couldn’t be local and so there would still be a large amount of energy used in shipping them to the UK so maybe it’s not as sustainable as i’d hoped. Even so, I still think that using paper from a local mill that’s made from recycled materials and natural dyes and textures is a huge step in the right direction for improving sustainability.

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The paper that I bought included some sheets of coffee paper, banana paper, elephant poo paper, straw paper, seed paper, and more:

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I intend to use these papers to test printing and then decide on the most suitable paper to use for the print applications such as the menu and the business cards etc.

One of the other papers that the mill produced was made from denim (which came out blue, unsurprisingly) and another was made from coffee bean husks which I would have liked to have taken a sample of but they didn’t have it for sale.

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Some of the other unusual papers they make (the coffee husk one is the brown one 3rd on the right).

I was able to make my own piece of recycled paper using a small mesh frame. The lovely girl that took us on a tour explained about the process starting with waste paper, then that being pulped and having water added to make ‘half stuff’ and then more water added to make ‘stuff’. I had to then scoop my mesh into the stuff and then sponge out the excess water. Then the paper sheet I made was pressed and heated and then I had my own piece of rough paper!

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The tour of the mill was very interesting and we saw both a working and a disused paper mill (closed in 2009).

Current paper machine (built in 1902)
Current paper machine (built in 1902)
Old large paper machine (built in 1895)
Old large paper machine (built in 1895)
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Seed paper that was taken directly from the machine. The two smaller pieces were taken before pressing (about 80% water) and the larger piece was taken after pressing (50% water).

We also got to see the mill race which is believed to be very old. There is record of it in the doomsday book but it is estimated to be much older than that, perhaps dating back to Roman or Anglo-Saxon times.

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Overall the trip was very useful and I hope that, if any of the papers are suitable for the project, I will return to the mill to get some more paper ready for the final printing.

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Initial FMP research

So over the Easter holiday I began the research for my final major project and have put together a couple of research sheets to present at the ‘Dragon’s Den’ panel.

This is my main general research sheet with a selection of the work that I liked and the products that I want to produce.

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I have been mostly using Pinterest but also Behance to do some research into projects that are similar to mine. I have found a few really nice projects that I would like to take inspiration from.

1. The Cheese Shop Deli & Cafe Branding – Charlotte Estelle

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Things I like from this project:

– You can tell from just the aesthetic and the materials that The Cheese Shop promotes natural and organic foods. I would like to achieve this with my project.

– I really like the selection of printed materials that she has produced. Eg. Labels, bags, menu, wrapping paper.

– The photography and final presentation of the work is very appealing.

– The designs have a handmade kind of feel to them – I think this comes from the stamp effect and simple colour scheme.

– The little mouse logo/motif that runs throughout all of the designs brings all of the elements together and allows for a small, controlled amount of illustration.

– The simplicity of the design works really well and I would like to make sure that my designs are similarly clean and simple.

2. Cafeology rebranding – Shelly Liew

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Things I like from this project:

– The designs incorporate hand drawn illustrations that I think makes the products look fun and give them a less commercial/corporate look which makes them more appropriate for use in association with Fairtrade.

– Natural/organic looking design.

– I wanted to include the photos of the designers sketchbook to show how important sketchbook work is and to remind me to do lots of drawing and sketching.

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